If you can't measure something, you can't manage it
Improving your processes means that you make a real difference. Using Futureproofs is no different – we want your team to become more efficient, save money and be happier! Which means that we want to help you measure that difference.
It can feel difficult to deal with business metrics (as they're called) but it can be as simple as comparing the date from your approval paperwork with the actual date your team delivered. Ideally, they'd be the same but sometimes things slip.
But beware - metrics can be slippery! Just because something is easy to measure doesn't mean that it's the right thing to measure. For example, you might be tempted to measure the success of a website by number of visitors, but this is a so-called 'vanity metric' because it can only ever go up. You need numbers that reflect real current performance.
What makes a good metric?
There has to be something that you can count in practice.
It should let you compare one product or period with another.
You should be able to make decisions based on the result.
Try these metrics for success with Futureproofs
Reach market faster
Key to profitable publishing, often affected by slippages during production.
Measure: Average time from handover to publication.
Hit market dates
Key to predictable revenues, often missed because of communication failures or errors in production.
Measure: Average difference between approved and actual publication date.
Less time emailing
Key to efficient use of staff time, time is often lost to unnecessary emails and poor communication.
Measure: Average number of emails sent per editor per month.